LATEST NEWS
December 6, 2008
Tylie opens its first retail space in the Malibu Country Mart. The store has the newest selection of bags, clothing and boots in stock. Special orders on any Tylie merchandise can be made through the store.
December 2007
Tylie Launches new website and ecommerce program. Also in the works for Summer 2008, Tylie plans to open its first retail location in Malibu, CA.
June 2007
Tylie teams with the Michael Cohen Showroom for representation on both coasts. With Showrooms in Los Angeles and New York retailers will have easier access to view the collection and focused sales representatives to meet their individual needs.
October 2006
Tylie Malibu Participates in Paris Fashion Week. Showing at Palace Vendome Hotel Ritz Tylie expands it international distribution.
August 2006
Tylie Inc. hires Exposure Public Relations with offices in New York and London. Tylie continues to develop a focused marketing and brand awareness program.
June 2006
Tylie Inc. triples its production facility and moves 14 miles west from downtown Los Angeles to Santa Monica, CA. Tylie restructures its management team and implements a new software program to improve efficiency.
June 2005
Tylie expanded the product line to include apparel. Tylie developed a strong relationship with Nordstrom handbag division and struggled to fulfill orders from its overcrowded facility. Tylie Inc. expanded distribution into Europe, Japan and the Middle East.
January 2005
Tylie Malibu sought a larger facility to house production and its 33 employees. Remaining true to it grass roots beginnings, Tylie continued to work it’s sales in-house and relied on word of mouth and product visibility to drive growth.
January 2004
Tylie becomes a California Corporation and began building it’s IP portfolio by filing and enforcing its trademarks. Management focused on increasing production capacity. Additional machinery was purchased to eliminate the need to contract certain production processes.
August 2003
Tylie expanded the product line to include sheepskin boots with tattoo inspired images manufactured in Los Angeles CA.
July 2002 - Insert News Header
Tylie set up shop in the artist district of Downtown Los Angeles. With five on staff, Tylie began manufacturing all products in-house. This allowed more control over the quality and timely distribution of Tylie product.
January 2001
Tylie developed its’ trademark diamond pattern strap that has catapulted sales beyond expectations and allowed Tylie product to command a higher price point.
January 2000
Tylie Malibu was founded by Lisa Izad in Malibu California. The first two years were characterized by moderate growth. Tylie struggled to gain brand recognition among buyers by offering “on-trend” high quality products manufactured in the United States at competitive prices.